Following client scope I designed, fabricated, and programmed 10x20 festival footprint activation for adidas TERREX.

Project goals were to create a unique 10x20 festival activation footprint that is:

• More elevated than traditional EZ Up footprints.

• Does not require professional build (can be built by 2 field marketing team reps).

• Customizable and interchangeable in branding for reuse in future campaigns and activations.

• Showcases multi-product capsule from TERREX collection, with space and storage for full demo sets of 2-4 TERREX footwear SKUs.

• Has space to host workshops, and programming inside of footprint.

• Rain and wind resistant.