Glamour Kills was a ready-to-wear DTC e-commerce clothing company with a retail presence in Zumiez.

I was responsible for lifestyle marketing and creative direction, expanding the product line to reach an 18-24 demographic.

I focused on differentiating men and women's lines, model casting, event production, digital and email marketing, sales & promotions, and music talent partnerships.

Additionally, I secured financial sponsorship for the 2014 Glamour Kills tour.