Lead experience design, community engagement, and connected branding, operations, and partnerships for Travis Barker’s “Run Travis Run” 5k Race and Wellness Experience in Los Angeles, CA and New York, NY.

Worked with major partners, artist talent team, and event operations team to curate, design, and execute pre and post race activations and experiences at two major events.

Activated with over 30 run clubs across markets to authentically engage local running community and increase attendance, engagement, and registration.