On Cloudrock Hike : Usal Project x On Partnered Event

Produced, executed, and oversaw event and content strategy for a community hike + seeding supporting the release of the On Cloudrock Mid hiking boot.

Collaborated with brand partner On, connecting the idea of "adventure & discovery in your backyard” to an in person event. Guests were led on a 5 mile hike through Griffith Park, and invited to set their spring intentions with an activity at the Vista Viewpoint overlooking the city.

Photo and video content produced to be distributed through Usal Project’s social channels, amplifying brand and product awareness.

Photos: Steady Archives/ Steven Carvente