ovation hollywood

Oversaw core marketing, event programming, décor, ops, and tenant marketing at a 378,000 sq ft retail, dining, and multi-use entertainment plaza in Hollywood, CA.

Implemented a comprehensive programming strategy, resulting in 300+ events/year, and 100% increase in visitor participation year-over-year.

Responsible for creative direction and ideation of events, vendor relations, permitting, fee negotiation, and event logistics (including audio, video, and event lighting operation), and brand and celebrity talent partnerships.

Partners & Special Events Include:

  • On Running

  • The Pokémon Company

  • Bob Marley One Love Experience (Sony, Marley Estate, The Syndicate)

  • Hard Rock Café

  • Dave & Busters

  • Japan House LA

  • Shoe Palace

  • Forever 21

  • Stiletto Entertainment (Barry Manilow)

  • De La Calle Tepache

  • Rolling Loud Festival

  • OC Dreamers’ Markets

  • Holiday Programming: Kwanzaa, Christmas & Hannukah, The Hollywood Pow Wow

  • Cultural Programming: Pride, Lunar New Year, Mothers’ Day, Earth Day, Black History Month, Juneteenth, AAPI History Month, Hispanic Heritage Month, Oktoberfest, Native American History Month

  • Bloom & Plume

  • LA Public Library

  • Hollywood Huskies 

  • LIDS

  • Dodgers’ Clubhouse: Othani’s Opening Day 2024

  • The Big Game & Rose Bowl Viewing Parties

  • The Ovation Community Run Series

  • Film Festivals: LALIFF, Turner Classic Movies (TCM) Fest, Dances With Films, Outfest, Skinsfest + More

  • Film Premieres + Activations

  • The Academy of Motion Picture Arts (The Oscars)

  • The Dolby Theatre

  • The Chinese Theatre

  • National Alliance for Mental Illness (NAMI)

  • Metro LA

  • The LA Phil @ The Hollywood Bowl & Ford Theatre

  • The Gelato Festival World Masters