ovation hollywood
Oversaw core marketing, event programming, décor, ops, and tenant marketing at a 378,000 sq ft retail, dining, and multi-use entertainment plaza in Hollywood, CA.
Implemented a comprehensive programming strategy, resulting in 300+ events/year, and 100% increase in visitor participation year-over-year.
Responsible for creative direction and ideation of events, vendor relations, permitting, fee negotiation, and event logistics (including audio, video, and event lighting operation), and brand and celebrity talent partnerships.
Partners & Special Events Include:
On Running
The Pokémon Company
Bob Marley One Love Experience (Sony, Marley Estate, The Syndicate)
Hard Rock Café
Dave & Busters
Japan House LA
Shoe Palace
Forever 21
Stiletto Entertainment (Barry Manilow)
De La Calle Tepache
Rolling Loud Festival
OC Dreamers’ Markets
Holiday Programming: Kwanzaa, Christmas & Hannukah, The Hollywood Pow Wow
Cultural Programming: Pride, Lunar New Year, Mothers’ Day, Earth Day, Black History Month, Juneteenth, AAPI History Month, Hispanic Heritage Month, Oktoberfest, Native American History Month
Bloom & Plume
LA Public Library
Hollywood Huskies
LIDS
Dodgers’ Clubhouse: Othani’s Opening Day 2024
The Big Game & Rose Bowl Viewing Parties
The Ovation Community Run Series
Film Festivals: LALIFF, Turner Classic Movies (TCM) Fest, Dances With Films, Outfest, Skinsfest + More
Film Premieres + Activations
The Academy of Motion Picture Arts (The Oscars)
The Dolby Theatre
The Chinese Theatre
National Alliance for Mental Illness (NAMI)
Metro LA
The LA Phil @ The Hollywood Bowl & Ford Theatre
The Gelato Festival World Masters