Vans

  • Community manager, editor, and content creator for Vans’ social media channel, supporting Retail Operations.

  • Supported Retail Operations team in leveraging @VansRetail to celebrate retail store employees, creating a culture of inclusivity, support, and growth from the very bottom to the top of the retail arm of the business.

  • Content creator - photo, video, real- time social :

    • Vans Leadership Conference 2019, 2020, 2021

    • Rookie Conferences 2018-2022

    • US Open of Surfing 2019 & 2022

    • Vans Retail Spirit Weeks

    • Vans Gives Back initiatives

    • Vans Retail Community Grant Fund

    • Checkerboard Day

  • Developed social media & employee goodwill strategy focused on brand pillars.

  • Implemented utilization of social media for both employee and customer social listening for marketing, legal, product knowledge, HR, and operations.