Acted as producer supporting brand partnership, programming, and experience design. Collaborated with brand partner The North Face, celebrating the launch of the brand’s Spring/Summer collection, OffTrail hiking shoe, and Red Tour trail running series with an influencer and press camping trip on California’s Central Coast. Programming included hiking, trail running, stargazing, and a Remade upcycling workshop.

Photo and video content produced to be distributed through Usal Project, press, brand, and influencer social channels, amplifying brand and product awareness.

Photos: Michael Pham